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Rebecca Herzog Matthews is Museum Director and CEO of ARoS Aarhus Art Museum. She is responsible for leading all aspects of the museum’s artistic, administrative, and commercial operations. Prior to this, she served as Director of Goodenough College, a charitable educational institution and postgraduate college in London, from 2018 to 2021. From 2013 to 2018, Rebecca was CEO of the European Capital of Culture Aarhus 2017.

Rebecca has spent much of her career in the fields of the arts, higher education, and international cultural relations and diplomacy. She has held senior positions at the Australia Council for the Arts and the Sydney Opera House, and has also served as Country Director for Australia, Country Director for Wales, and Director of New York & Global Partnerships at the British Council.

Rebecca holds a BA and MA with distinction in Modern and Medieval Languages from Trinity Hall, Cambridge University, as well as an additional MA with distinction in Art History from the Courtauld Institute of Art, University of London. She has completed executive education programs at the Australian Graduate School of Management in Sydney and at Saïd Business School, University of Oxford.

Stinna is the Chief Curator at ARoS, with overall responsibility for ARoS’ artistic profile and for leading the Artistic Department. The Chief Curator holds primary responsibility, together with the museum director, for planning the museum’s exhibitions and collection presentations in collaboration with the museum’s curators, as well as ensuring the development of the museum’s knowledge and collections together with the Head of Exhibition and Collection Administration.

Stinna has 25 years of experience in the Danish art world in leadership roles and has been part of executive teams at several Danish museums. Most recently, she worked at the Ny Carlsberg Glyptotek in Copenhagen as Head of Exhibitions and Public Engagement, as well as at Kunsten Museum of Modern Art Aalborg as Artistic Director. She has also previously served as Chief Curator at HEART – Herning Museum of Contemporary Art. Stinna has been co-commissioner of the Danish Pavilion at the Venice Biennale and curator of the Socle du Monde Biennale in Denmark. She has curated exhibitions featuring artists such as Carsten Höller, Tino Sehgal, Toyin Ojih-Odutola, Ernesto Neto, Roman Ondak, Olafur Eliasson, Louise Nevelson, and Piero Manzoni, as well as international group exhibitions such as Indian Highway and Uncertain States of America in collaboration with curators Hans-Ulrich Obrist, Gunnar Kvaran, and Daniel Birnbaum.

Stinna holds a diploma in Art and Cultural Management (2014) and serves on the board of Det Ny Huset in Aalborg. She has previously held several positions of trust, including roles on the interim board and exhibition committee of Kunsthal Nord, Aalborg Municipality’s Art Foundation, Aalborg Cathedral School, and Aalborg School of Culture.

Bettina joined in 2003 as Marketing Director, responsible for establishing ARoS' brand identity and marketing, as well as developing ARoS Klubben and launching ARoS30.

Bettina is currently Commercial and Development Director, responsible for the business clubs ARoS Art Club and ARoS Ambassadors, Corporate Partners and foundations, as well as ARoS Shop and Information, ARoS Café and Restaurant, and venue hire for private and corporate clients.

Bettina came from a position as Brand Development Manager at The Coca-Cola Company A/S, where she most recently worked on the launch and development of a new brand identity for Fanta with Nordic responsibility. Prior to her role as Brand Development Manager, she worked as brand manager for Fanta, led the development of the Fanta Beach Volleyball Tour in collaboration with Team Danmark, and was responsible for Coca-Cola Light and the launch of Nestea in Denmark, Norway, Sweden, Estonia, Latvia and Lithuania.

Bettina holds a degree from the Aarhus School of Business, a Master of Science in Marketing Economics (1994), as well as a qualification from the International Advertising Academy (1998), and has additionally participated in several leadership courses.

Erik has been employed as Director of HR, Finance and Administration at ARoS since 1 August 2022. He is responsible for payroll, HR, policy development, bookkeeping, financial management, financial reporting, liaison with auditors, follow-up on contracts and agreements with the Municipality of Aarhus, corporate governance, and board support, among other duties.

Erik previously held the position of Head of Finance and HR in Culture and Citizen Services at Aarhus Municipality. In this role, he worked closely with the cultural sector and a number of municipally run cultural institutions such as the Music Hall, the Symphony Orchestra, Filmbyen, and the Children’s Culture Centre. He also collaborated closely with Dokk1, Citizen Services, and the Sports and Leisure sector (including Globus1, swimming pools, and the Sports and Culture Campus). In addition, Erik was involved in financial management as well as payroll and HR administration for the European Capital of Culture Aarhus 2017 Foundation.

Erik graduated from Aarhus School of Business (1989), holds a professional accounting qualification (1993), and a Master’s degree in Rhetoric and Leadership from Aarhus University (2014).

Jakob has been employed at ARoS since February 2014. He began as an Exhibition Planner in the Technical Department and later that same year took over responsibility for the Technical Department, building operations, and cleaning. From 2017, Jakob also assumed responsibility for the service guards and is therefore in charge of the museum’s operational and security-related functions.

Jakob has a practical background as a carpenter and building constructor, and has previously worked for a large construction company as well as at Aarhus Tech.